Coffee that's good for me and the planet

2023-2024

Pact Coffee delivers speciality-grade coffee in the UK, while committing to making life better at the source for the farmers. I created content for Pact showcasing my daily ritual of drinking a coffee outside while living in my campervan.

I chose two different styles of videos; the first I chose to keep the original audio and sounds of me making the coffee. I wanted to create an 'ASMR' audio of natural sounds to make the video as peaceful as possible, I believe peace and quiet is something that really helps you to enjoy a morning coffee when you're not ready to deal with the world just yet! Thanks to our location, the sound of nature in the backlground helped to create the peaceful video I was aiming for. I think this perfectly aligned with Pact’s brand voice as they have a focus on the environment and this makes my audience connect with nature even more.

For the second video I filmed my daily routine of taking my dogs for a walk and having a coffee, accept this time I made my coffee during our walk. I know my audience connects with the content of my dogs, therefore it’s a great way to showcase products to them.